O5SHOP
Design for the online store of professional cosmetics
About
O5SHOP-an online cosmetics store with a huge assortment and the best cosmetics from all over the world
Task
Make a new design without changing the structure and contents of the elements on an existing page
Role
Middle Designer
Year
2020
1. Analysis «before»
Before starting work, we conducted a thorough audit to identify all pain points that prevent users from making more purchases and returning to the store
As a result, more than 50 pages of a detailed description of the problem areas of the current site.
We began the design process with the internal sections to ensure a clear understanding of the core entities and their visual representation before tackling the homepage design.
2. Catalog of goods
Previously, users had to select a specific category and navigate through multiple pages to reach the product list. In the new version, we implemented a streamlined navigation that allows users to access the product list with a single click
3. Card of goods
In the old version of the site for one product with different parameters, a separate page was created.
4. Basket
The possibility of payment by points was added to the basket.
You can add the goods to the basket directly from the list of goods.
5. Personal account
The user dashboard was built from scratch, featuring authentication, a favorites system for saving products, and convenient order status tracking
6. Main page
We completely redesigned the content of each section, added significantly more white space, and started using visuals that resonate clearly with the target audience, all unified in a consistent style.
7. Responsive Design
Created responsive designs for tablets and mobile devices to ensure a seamless and convenient shopping experience across all devices.
